Saturday, January 18, 2014

NBA Launches "Dream BIG" Campaign Honoring Dr. King and Black History Month

The NBA honors Dr. Martin Luther King and Black History Month by launching the “Dream BIG” campaign. On January 20, MLK Day, the NBA will air a “Dream BIG” promo featuring Chris Bosh of the Miami HEAT on nationally televised games on ESPN, TNT and NBA TV along with other games featured on NBA League PASS.

20 teams will be honoring Dr. King, as they wear “Dream BIG” shooting shirts during warm-ups.



Another member of the HEAT, Ray Allen assisted the campaign by designing honorary Black History Month shooting shirts that will honor the lives and legacy’s of Dr. King, Frederick Douglas, Harriet Tubman and Bill Russell. Stay tuned during Black History Month to see player suit-up in these special warm-ups. 

Check out Chris Bosh's "Dream BIG" feature below. 

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